How To Use The Buyer’s Journey To Sell More Guided Trips

The Buyer’s Journey is the process your customer goes through when booking a guided trip with you. There are five stages of the Buyer’s Journey: (1) Awareness, (2) Interest, (3) Consideration, (4) Conversion, and (5) Retention. It helps to imagine these stages as a funnel. See below: Awareness is the first stage of the Buyer’s […]

Benefits of Digital Marketing For Mountain Guiding Companies

Simply put, digital marketing is selling your guiding services online to the right client at the right time. You can do this through social media advertising, email marketing, content marketing (like blogs), and paid search, among other strategies.  Since most of us spend a lot of time online, if your business and marketing aren’t online, […]

2021 Dynafit Scholarship | Patrick Chu

I am certain that there is no better tool suited for the mountains than a pair of skis. Simple in concept and elegant in function, skis allow us to travel efficiently over snow-covered terrain while providing endless opportunities for gravity-fed entertainment.  Skis can transform how we look at the mountains, shifting our focus away from […]

Overview of Compliance Program Updates & Comment Opportunity

AMGA Professional Compliance Program Updates and Opportunity for Comment June 24, 2021 “The mission of the American Mountain Guides Association (AMGA) Professional Compliance Program is to promote professional integrity among AMGA members for the benefit of the AMGA community, the industry, and the public.” Introduction The AMGA professional compliance program consists of the AMGA Code […]

AMGA Professional Compliance Program

2021 Compliance Procedures Update The AMGA professional compliance program consists of the AMGA Code of Ethics and Conduct, which establishes standards of conduct for AMGA members, and the Speak Up reporting platform which provides a confidential channel for AMGA members to report potential violations of the Code of Ethics and Conduct. This program was launched […]

Applications for the DEI Committee | 2021

Updated on 2.22.21 Hello AMGA Community,  Diversity, Equity, and Inclusion Committee applications are closing soon (Sunday, February 28)! We appreciate everyone’s patience and flexibility as we navigate this new application process. Below, you’ll find some updates on this work. As always, please reach out to [email protected] with any questions, concerns, or feedback. Committee Purpose In […]

Solidarity with Black Lives Matter

Our Social Media Statement Black Lives Matter. We stand in solidarity with the Black community to unequivocally condemn the violence and injustice of systemic racism and discrimination. As mountain professionals, we work to promote access to the outdoors for all people, without threat of violence, discrimination, diminution of values and customs, or disrespect. Anti-blackness and […]

Women’s SPI Course | Brie Chartier

Everyone Belongs on Rope: Attending the third AMGA Women’s SPI Course  Why Are We Here? Climbing draws people who are adventurous and driven to explore new places both in the world and inside ourselves.  Climbers like to be on top of the world and connect to the journey as well as the destination. The fact that […]

10 Tips for Taking the Ice Instructor Course in Canmore | Jordan Mynatt

Jordan Mynatt | 2019 Petzl Scholarship Recipient The pressure to be prepared for an AMGA course is stressful but valuable. We have a lot tied up in finances, training time and transportation that pushes us to perform well, but the element of the unknown can be debilitating. Here are a few tips that may help […]

Majka Burhardt | 2020 Scholarship Report

On February 3rd I became the third-ever AMGA certified Ice Instructor, and first woman to receive the certification. I’m proud to be among the group bringing this certification to the main stage of American guiding. Is the woman part important? It is to me, and likely to roughly 50% of the climbing/guiding public, and hopefully […]